The importance of experimental and agile talent for marketing in technology businesses is referenced often.  The pace of change, strapped...

What makes a good client servicer? Sophie Ambridge discusses how to keep your clients happy. She emphasises the importance of...

How to shape a high-performing team in the new, virtual office The way we work has been spun on its head. In the wake of the COVID-19...

Big data is consistently cited as one of the biggest opportunities available to B2B marketers in the current landscape. Big data refers...

Sophie Ambridge – Account Director. Jo Wassell interviews Sophie Ambridge about her Marketing career as an Account Director. Sophie...

Whether you’re part of an in-house marketing team, or work for a marketing agency, great marketing is great marketing. Both sides are...

Interview re:charge (hint – you’re never too old or experienced to brush up on these…) No matter how experienced you are, and no matter...

The B2B marketing world is moving fast. New skills gaps are appearing at an increasing rate (how quickly can you produce, edit, publish...

Being an account manager is a tough job. You have to worry about budgets and deadlines, demanding clients that don’t understand...