The world of B2B marketing is constantly evolving, and as we move into 2023, it's important for marketers to stay up-to-date with the latest trends and skills in order to remain competitive.
With the rise of AI and automation, as well as an increasing emphasis on data-driven decision-making, marketers need to possess a diverse set of skills to succeed.
In this infographic, we've identified the top 10 most in-demand skills for B2B marketers in 2023. In addition, with the possibility of a downturn in the economy, marketers will need to be more of an all-rounder, creative and resourceful with less budget.
Jo Wassell
Managing Director
At Invoke, we have been helping Marketers develop outstanding careers in the space for over 7 years. As former marketers ourselves, we really understand the world you operate in. If you want to find out how we can help, call us on +44 (0)7739 286911 or email us at hello@invokerecruitment.com
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